email and sms marketing your customers will actually look forward to
If you keep hearing email & sms can be 20-40% of your total revenue, but haven’t seen it happen, you’re about to.
I found the table you’ve been leaving money on
How many times have you heard that?
“You’re leaving a lot of money on the table”
Which table? Where is it? And who’s sitting there?
You own the table. It’s your email and SMS lists. Your existing customers and subscribers are sitting there just waiting for you to put the right message in front of them.
If you’re not seeing the revenue you want from your owned channels, you could. But if you get a headache every time you open up your ESP, I’ll help you out.
I’ll jump in and show you where your customers are falling off, what’s missing, and how to turn email and SMS from a money pit to a money maker.
What I Can Do for You
Turn your email & sms into profitable, engaging, and maybe even a little entertaining marketing channels that make you money while you sleep and make your customers feel like yyou read their search history (in a not creepy way).
We’ll start with the core flows and then go to work on your campaigns. What you’ll get are emails written in your brand voice that your customers look for in their inbox.
SMS
This channel has been used and abused by too many companies. Discounts. Boring messages. No strategy. You and I aren’t going to do that. We’re going to send texts people love to get and forward to their friends, so you can build a community and turn SMS into the moneymaker it’s supposed to be.
Quizzes
Everyone needs a left hook, this is mine. If you want grow your list, add zeros to your weekly revenue, and get first party data that tells you who your customers really are, a quiz can do that. I’ll show you how.
Who I am
Hey! I’m Mark Blair. A copywriter who figured out the right words don’t do much if they aren’t in front of the right people at the right time. So, I figured out email, SMS and quizzes. Now I’ll help you discover who your customer is, talk to them so they want to listen, and help you make more money without spamming your entire list 5 days a week.
When I’m not helping you connect with your people and make money on auto-pilot, I’ll be hanging out with my wife, trying to find new restaurants in the small-ish east Texas city we moved to for her job, in the gym, or reading a book.
How I Work
1) Audit
I’ll take a deep dive into your email and SMS analytics and show you why things haven’t been working and what we’ll do to fix it. I’ll also show you what’s working and how we can make it even better.
2) Create the Strategy
The last thing I’m going to do is slap some “templatized” band-aid of a solution on your business. Your brand is unique and deserves a different approach. Are there some basic things we can do to get some quick wins, of course. But we aren’t stopping there.
3) Take Action
I’ll create on brand email and SMS flows that turn subscribers into customers. You’ll watch your revenue move up and to the right without increasing ad spend.
4) Improve
After a month, I’ll take another look at how your new automated flows are working, and make upgrades so you are getting everything you can out of email and SMS.