Long Page Incoming…

Strap in if you’re going to read the whole thing. This was one of the more interesting pages I worked on, because it was for multiple courses taught by different professionals and they all appealed to a different audience of people. It was a challenge to concisely explain the benefits and desired results for each course, and not allow it to get so long that readers would bounce. It was worth the work, because it converted at 9% when we launched.